Mace Group

Role: Head of Marketing & Communications

Cath is head of marketing and communications for the Mace Group and an operations director. She is responsible for the group's marketing strategy and all aspects of marketing and communications activity including internal communications, media relations, brand and reputation management.

Cath and her in-house team were responsible for the group-wide rebrand of Mace in January 2008 in a move to reposition the Mace Group as a global consultancy and construction group.

A large part of her focus is on the importance of strong internal communications to promote and strengthen the brand and engage with staff to build a group-wide team of ambassadors.

Cath read English and History at The University of Liverpool and caught the marketing and communications bug from her first graduate role as a researcher/writer for a student travel company in New York City.

Cath joined Mace in September 1999 to work in the health and safety team, followed by four years as CEO, Stephen Pycroft's assistant. Cath moved into a full time marketing role in 2004 and took over the helm in September 2006.